Active ingredients in skin care products need to remain on the skin to deliver benefits like hydration or barrier support. Without the ability to interact with the skin’s charge, some ingredients may not cling well, risking reduced efficacy as they are rinsed away or evaporate too quickly.

This is where positively charged skincare ingredients come into play. By formulating products with positively charged molecules, we can leverage the science of attraction to enhance product performance. Magnetic[+] Afterglow Cleanser incorporates positively charged Hyaluronic Acid. It acts like a magnet, attracting hydration to your skin as you cleanse. It’s also an excellent way to prep skin for the rest of your routine: skin not only feels refreshed, but is also primed for better skincare absorption.